5 Tips for using LinkedIn

I’m sure you’ve heard of it, probably got an account, but how many are using LinkedIn (effectively) as a tool to find their next opportunity

What is LinkedIn?

In brief, it’s the No 1 Professional Networking site, its social networking for business!

Similar to other social media sites (FaceBook / Twitter etc.) you create a profile, invite your connections and build your network (just like in the real world but with more coverage!)

Whilst it wasn’t originally designed with recruitment in mind, this is one of its main uses and LinkedIn is also now the UK’s most visited recruitment site (source Hitwise , 02/01/2010)

Recruiters are using it to source candidates, employers are using it to hire, there’s 55 million people using it – surely they can’t all be wrong!

If you haven’t got a profile on Linked in, it’s time to get one!

5 Tips for using LinkedIn

Your profile is your online “CV”.  It’s far more effective than a traditional CV as in effect it’s “real time”. Got a new qualification or Job, just add it, actively looking for a new role, change your status etc. This takes away the need to upload multiple documents, sending updated CV’s to recruiters and deleting outdated files  - will it replace the CV, maybe one day but the CV will be with us for some time yet I fear however more and more recruiters are using LinkedIn!

Build your network before you need it! In a tough job market (I would also argue in most markets) networking is the most effective way to find your next role. Encourage people you know to join the network, look up people you used to work with, people you currently work with and add people once you’ve spoken to them. There are arguments for and against; my own view is to accept all invitations, bigger is better!

Long term relationships. It takes time to develop a network of contacts. If you are only doing this when you are looking for a job then it can be very time consuming and slow. LinkedIn allows you to easily keep in contact with the network at all times, if a contact has moved on, their profile will show this and saves time trying to locate useful contacts

Recommendations. Encourage your contacts to write positive recommendations about you. Recommendations are proof, and far more powerful than claims you make. Which do you think is more effective, a couple of lines on your experience that you have written or your previous IT Director saying how valuable your contribution to delivering the XYZ projects was!

Contribute. As with all social media “you get out what you put in”. Join groups that relate to your industry or the type of roles you are interested in. Join in the discussions, answer questions, demonstrate your knowledge and become an expert in your sector. Add people that communicate with you and your circle of relevant connections will grow quickly.  Remember, it’s not about who you know but who knows you!

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